The process of managing the social media presence of an organization is referred to as social media management (SMM). Creating and releasing content, as well as interacting with followers and reacting to their comments or messages, are all required steps in this process.
Building brand awareness, generating leads, and even increasing sales may all be helped along by employing an efficient social media management plan. Additionally, it can assist to build a more positive reputation for your company, which in turn can serve to increase the levels of client satisfaction that your company enjoys.